Purpose driven learning at work.
Design expertise and business leadership development for creative, research, and project management talent in SMEs and Startups
How it works
DSAs User Experience Design Accelerator Track is developed for SME and Startup digital product organisations looking to upskill their creative talent. Early professional design researchers, information architects and user interface designers join the Co-op Track students to foster an interdisciplinary cohort of learners for 12 weeks.
My designers, after completing this 12 week course, are now stronger in design, more assertive and more business oriented. This was definitely worth the investment. Feel free to contact me at email@example.com if you want to learn more about it”.
Jeremie Tisseau. Founder and CEO, Morphosis Apps
Our User Experience Design program is delivered using blended learning–online and face to face. This flexibility allows full-time employees to develop their competencies and goals at their own pace in their own time. The focus of learning delivery is practice-based with challenge activities designed to encourage self-directed enquiry and criticality. Similar to that of a workshop moderator/participant experience.
Why it works
Creative talent is a precious commodity. Whilst organisations appreciate raw talent and professionalism, designers should be able respond. Co-creation and working as an interdisciplinary team is at the heart of this. It’s all about collaboration. The key is to appreciate the work produced and the time taken to produce it. Driven from a business perspective.
Empathy for end users is not enough in a very competitive SME and Startup markets. Creative talent requires mentorship in this respect, acknowledging that design expertise is not enough. DSA’s programs supports this learning and development through the lens of design business leadership.
This is in response to the widening gap between higher education and industry. We believe that work-integrated learning should be embedded to nurture creative expertise and business leadership for fast-track SME and Start companies to scale. We acknowledge the entry level for user experience design in Asia-Pacific is low. And that’s a good thing. It offers entry into the industry for motivated creative’s who have not necessarily had the benefit of higher education.
In this respect learning on the job will be enormously beneficial to support early professionals understand the broader context of the professional practice of design in terms of how to fix problems for management, clients and customers.
Part-time (12 weeks)
August (Autumn semseser)
January (Spring semester)
May (Summer semester)
Candidates wanting to join the program can enrol through their company or apply directly →
THB45,000 | SGD1,800
15% discount early enrolment offer
Ask a question
Get in touch if you have a question or would like to find out more.
Presenting our students independent research projects in response to the social, cultural and economic challenges of the new normal era: https://dsashows.com
Tier 1 | design expertise
- People-Centered Design Principles
- Behavioural Journey Mapping
Experience and Imagination
- Design Principles I: What Design Can Do, What Design Should Do
- Design Principles II: Experimentation, Speculation and Disruption
Prototyping and Modelling
- Prototyping and Modelling Principles
- Visualising Reflective and Reflexive
- Research Methods and Ethics
- Design Sprints
- Scaling Projects
- User Flow and Wireframe Ideation
- Prototyping Iteration
- Accessibility and Inclusivity Affordance
Tier 2 | design leadership
Innovation and Entrepreneurship
- User Experience Design for
- People-Centered Design for Social
- Strategy: People, Technology and Organisation
- Marketing Essentials
Leadership and Negotiation
- Communication Rhetoric for
- Pitching for Funding
- Stakeholder Mapping
- Holistic Business Modelling
- Value Proposition and Context
- Behavioural Science Essentials
- Lean Canvas Methodology
- Evaluation Metrics
Meet the DSA founder | Graham Newman
MRes RCA, PGCHE, FRSA
Graham has extensive expertise in design education and practice in Asia Pacific for over 20 years having taught at leading universities in Bangkok, Singapore and Jakarta. Graham’s design education philosophy is forged by his Masters of Research experience at the Royal College of Art, and his own design practice during which he has won several international design awards including development of the world’s first interactive music CD-Rom.
Graham holds a PGCert in Higher Education (PGCHE) where his aptitude in blended co-op learning environments was grounded, and is a Fellow of The Royal Society of Arts (FRSA). Read More →