User Experience Design

Digital transformation created by remarkable experiences by remarkable people

Program overview

User Experience Design is a 17-week program with 12–14 hours of notional study per week, plus 5 weeks of co-op placement in industry. An education in communication and innovation is at the core of this postgraduate program for designers who want to accelerate their career in Human Centered Design, digital environments and creative experiences by engaging users through remarkable design solutions at scale, and foster their entrepreneurship either in corporate, SME or start-up businesses.

You will receive instruction through seminars and lectures to support your practice equipping you with the intellectual engagement, technical skills and professional development for a career in user experience–working on social, cultural and economic ‘live’ project briefs through an imaginative approach to interdisciplinary design that makes things better for society.

You will establish a strong interdisciplinary collaboration and designerly ways of thinking about value creation using entrepreneurship and innovation business methods developing your visual, verbal and written rhetoric to communicate your project to a non-design, non-technology audience.

Your practice is informed by subject criticality and a rigorous approach to Human Centered Design research that identifies users’ needs, collects feedback, and tests solutions to explicitly seek new perspectives and knowledge. Prototyping and modelling iteration is equally as valuable as your research insights and analysis.

Your co-op placement will allow you the opportunity to transfer your education and technical expertise to industry. You will be expected to work closely with peers and actively contribute to the co-op’s current projects across strategy, business and capability, and design outcomes.

Program cirriculum

Define your professional identity as a user experience designer. We will teach and support your digital transformation learning guided by the principles of Human Centred Design research; how to design and how to think–by unpacking our Common Basic Framework of learning. Create remarkable experiences across strategy, design and technology to accelerate your career in Asia’s fastest-growing creative industry. Our primary function is to deliver the highest quality design education to you through structured units of learning to support your self-initiated Final Project.

Tier 1 Insight and Development

This first module focusses on key methods in Human Centered Design–discovery, defining, developing, delivering and evolving through iteration; and research principles, ethics and analysis comprising of an interview discussion guide, interviewing techniques and data analysis; especially semi-structured interviewing using Appreciative Inquiry (AI) and Grounded Theory Methodology (GTM). Design Cultures and Design Sprints specialisation modules will support the learning for your first project.

Tier 1 Experience and Imagination

This module unpacks what design can do, and what design should do. Developing your capability in understanding the rules of visual communication, and breaking them–referencing historical texts from designers, and current best practices to inform your comprehension of the rich history of design. Specialisation modules in user flow and wireframing ideation support your practice based collaborative group project.

Tier 1 Prototyping and Modelling

This module focusses on the iteration of prototyping and modelling principles allowing a continuous development workflow, encompassing all aspects of user experience in a comprehensive design (most notably, appearance and behaviour), and providing an approach covering a wide range of levels of granularity, fidelity, and abstraction using the basic techniques used for design inquiry of materials, processes and drawing to develop rapid prototyping techniques as a research and development method for human centred design. The module will also focus on your knowledge of design as a mode of inquiry through critical reading and writing. Specialisation modules of prototyping ideation and accessibility and inclusivity affordance support this module.

Tier 2 Value Creation and Marketing

This module focusses on two key areas of project and stakeholder management, and marketing; developing strategies in both for your Final Project proposition to communicate to its audience and make change happen; You will develop a holistic brand by organising the entire story around the experience because your users want to be understood, heard and served. Problem and Service Context Statement specialisation modules support this learning unit.

Tier 2 Final Project

This module is the summation of your user experience design practice and innovation journey which will enable you to synthesize the learning, skills and knowledge of the program. You are required to submit an original user experience design, ‘Lean Canvas’ and defend your work in a viva face to face examination. Final projects will be showcased at a public facing event to present the work to the design community at large after the final examination.

Tier 2 Leadership and Negotiation

This unit focusses on your self-acutalisation in communication rhetoric using visual, verbal and written storytelling narratives; a language that is simple enough to unpack complex design challenges to peers and more importantly non-designers. Presentation and on-boarding for your co-op placement specialisation modules will prepare you for your co-op placement

Tier 2 Co-op Placement

5 weeks of co-op placement in an industry leading company for you to apply the learning and knowledge from 10 weeks of study to professional practice. You will be expected to work as an experienced member of the user experience design team in the company. A learning conversation between you and the co-op industry partner will evaluate your practice through peer feedback in the form of a written dialogue.

Tier 2 Innovation and Entrepreneurship

This module is a ‘Lean Startup Bootcamp’ preparing you for going to market with your final project through current innovation and entrepreneurship processes using the lean start-up methodology; widely used by designers and entrepreneurs for pitching to potential funding bodies, sponsors or investors. You will present your Final Project applying these methods to an angel investor as part of your final examination.

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Tuition fees

THB50,700 | SG$2,250


Visit our how to apply page to make sure you meet the cross-school entry requirements. You can apply for the program via the enquire to study form.

Download DSA User Experience Design 2021/22 program summary ↓

Download DSA User Experience Design 2021/22 program specfications ↓