UX UI Research

Learn to interpret the facts using narratives and storytelling through behavioural science and design thinking.


What you will learn as a UX UI Researcher

Good design is founded on good research. Your UX UI Research education will enable you to apply your curiosity and analytical skills to make change through exploration, new discussions and new ways of working–researching social, cultural and economic touchpoints. You will learn to apply affinity mapping, user personas, interview discussions and research ethics to frame your practice through discovery.

About the DSA User Experience Design program

A unique blend of world class education and industry placement with the best digital agencies in Bangkok. Learn UX UI digital transformation guided by the principles of people-centered design and imagination. Create remarkable experiences across strategy, design and technology to accelerate your career in South East Asia’s fastest-growing creative industry.

Program curriculum

Define your professional identity as a user experience designer. Our primary function is to deliver the highest quality design education to you through structured units of learning to support your professional development as one of Asia Pacific’s most talented emerging user experience designers.

We will teach and support your digital transformation guided by the principles of people-centred design using our Common Basic Framework of learning. Create remarkable experiences across people, technology and organisation to accelerate your career in Asia’s fastest-growing creative industry.

Tier 1 Insight and Development

This first module focusses on the principles of human centered design and customer journey mapping. You will unpack how to define, develop and deliver a project using design sprints as a learning cycle of iteration, active experimentation, concrete experience and reflection through the lens of the people using your project; and how to visualize the story of customers interactions with your product. Supported by learning the research methods, ethics and analysis to make informed decisions. You will receive the first live project ‘brief’ in week 1 to get up on running with your emerging design practice.

Tier 1 Experience and Imagination

This module unpacks what design can do, and what design should do. Developing your capability in understanding the principles of visual communication and how to remix them through speculation and disruption–referencing historical texts from designers and current best practices to inform your comprehension of the rich history of design. Specialisation modules in scaling projects, and userflow and wireframe ideation support your second project which you will co-create and collaborate with peers.

Tier 1 Prototyping and Modelling

This module focusses on the iteration of prototyping and modelling principles allowing a continuous development workflow, encompassing all aspects of user experience in a comprehensive design (most notably, appearance and behaviour), and providing an approach covering a wide range of levels of granularity, fidelity, and abstraction using the basic techniques used for design inquiry of materials, processes and drawing to develop rapid prototyping techniques as a research and development method for human centred design. The module will also focus on your knowledge of design as a mode of inquiry through critical reading and writing. Specialisation modules of prototyping ideation and accessibility and inclusivity affordance support this module.

Tier 2 Independent Research Project

This module is the summation of your user experience design practice and innovation journey which will enable you to synthesize the learning, skills and knowledge of the program. You will produce a remarkable self-initiated proposition in response to a contextual or systematic user experience challenge. You are required to submit an original user experience design, pitch presentation, Lean Canvas and defend your work in a viva face to face examination. All independent research projects will be showcased at a public facing online digital event to present the work to the design community at large after the final examination.

Tier 2 Innovation and Entrepreneurship

This first Tier-2 module will simulate preparation for going to market with an entrepreneurial mindset with your Independent Research Project (IRP) using current Lean Startup principles and methodologies, widely used by silicon valley angel investors, venture capitalists and impresarios: You will present your final project to the examining board applying these principles and methods and consider developing further after the program, either as an incubation project or an initiative inside an enterprise. Having a ‘can-do’ attitude, an understanding in what motivates your customers, five weeks of co-op industry placement and 12 weeks of transformative education will be the runway of your career.

Tier 2 Value Creation

This module focusses on two key areas of project and stakeholder management, and marketing; developing strategies in both for your final project proposition to communicate to its audience and make change happen. You will develop a holistic brand by organising the entire story around the customer experience because your users want to be understood, heard and served. Problem and service context statement specialisation modules drawn from business school and management consulting methodologies support this module.

Tier 2 Co-op Industry Placement

Five weeks of co-op industry placement in a leading user experience design company for you to apply the learning and knowledge from 10 weeks of study to the professional practice of design. You will be expected to work as an experienced member of the team therefore personal skills are as important as design ability: demonstrating you can work to a deadline an being easy to deal with are equally as important as technical competencies. A learning conversation between you and the co-op industry partner will evaluate this through peer feedback in the form of a written dialogue.

Tier 2 Leadership and Negotiation

This final module focusses on your self-actualisation in communication rhetoric using visual, verbal and written storytelling narratives; a language that is simple enough to unpack complex design challenges and communicate effectively to project stakeholders, clients, and importantly the project customers. Specialisation learning units in presentation skills and evaluation metrics prepare you for your career or further studies at postgraduate level.

Ask a question

Get in touch if you have question or would like to find out more.

Tuition fees

THB50,700 | SG$2,110


Visit our how to apply page to make sure you meet the cross-school entry requirements.

Download DSA User Experience Design 2021/22 program summary ↓

Download DSA User Experience Design 2021/22 program specification ↓

co op office

Co-op education in industry

A collaborative relationship between DSA and industry who work together for the benefit of giving students placements, embedding employability, and preparing multi-professional designers for a rewarding career.

studying at dsa

Studying at DSA

Find out about the DSA blended learning experience, the benefits of studying with us and how to apply, as the best experiences are the ones created by people who are happy.

Regional education and industry expertise

DSA programmes are developed for Asia Pacific’s creative industries backed by UK higher education professional standards.

World class instructor | Graham Newman MRes RCA, PGCHE, FRSA

me lo res

Graham Newman is the Founder of Design School Asia. He has extensive expertise in design education and practice in Asia Pacific for over 20 years having taught at leading universities in Bangkok, Singapore and Jakarta. Graham’s pedagogical philosophy is forged by his Masters of Research experience at the Royal College of Art, and his own design practice during which he has won several international design awards including development of the world’s first interactive music CD-Rom. Graham holds a PGCert in Higher Education (PGCHE) where his aptitude in blended co-op learning environments was grounded. Graham is a Fellow of The Royal Society of Arts (FRSA) and a founding director of Share, an NGO based in Hong Kong that provides new solutions to change the way modern slavery and human trafficking is addressed, with programmes focused in East and South-East Asia. If you call Graham at 11:45 pm he’s probably sketching with ink and watercolour.

making and doing

Learning by making and doing

Education that nurtures criticality and experimentation, founded on design’s roots in craft and making to go beyond what is probable, to what is possible.

hcd research

People-centered design research

Find out about design’s research methods of intent that provide discovery and insight towards a validated solution.


Innovation and entrepreneurship

Nurturing tomorrow’s industry leaders who are passionate about creativity and technology that makes an impact.